Next, make sure to add your full business name to the “name” section of your profile. This will appear under your profile picture and under your username in search. Next, click on the text or open space to the right of the person icon and enter your desired username. For example, the Australian activewear line Lorna Jane uses the username edit your to your profile page and click the 'Edit Profile' button to the right of your profile photo. If your business name is already taken as a username, try keeping your business name as the first part of your username so that people searching for your business are more likely to come across your account. Start by making sure your username is recognizable and easily searchable, like your business name. To ensure your profile is public: Open 'Options' (the gear button on iOS, or three dots on Android) and make sure 'Private Account' is turned off.

(Otherwise, if you keep your profile private, anyone who visits your profile won't be able to view your photos, which could deter them from following you.) If you're creating an Instagram profile for business, then that's what you want: You want anyone to be able to view your posts and follow your brand if they want to. Public (Not Private) Profileīy default, your Instagram profile will be public - meaning anyone in the world can view your profile and posts on Instagram. The Anatomy of a Perfect Instagram Profile 1. Keep reading to learn how to customize your Instagram profile so it looks good, tells your potential followers who you are, and gives them a reason to follow and engage with you. The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable profile picture, a steady stream of Instagram Stories and photos, an informative yet delightful bio, a link to a relevant landing page or campaign, and more. It all starts with your Instagram profile. With 500 million daily users and more than 80 percent of Instagram accounts following a business account, it's crucial that marketers include Instagram as a part of their social media marketing strategy.

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